Phantom Fuel

A high energy brand concept created to stand out in a competitive market. For this project, I developed the full visual identity, including logo design, color palette, and packaging. The sleek black backdrop, electric gradients, and bold typography convey movement and intensity, while subtle details like the “out of body experience” tagline tie into the product’s futuristic, adrenaline driven appeal. This design explores how branding can turn a simple energy drink into a statement.